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	<title>SecretSchool.Org &#187; school of creative management</title>
	<atom:link href="http://secretschool.org/category/school-of-creative-management/feed/" rel="self" type="application/rss+xml" />
	<link>http://secretschool.org</link>
	<description>We Share Because We Care</description>
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			<item>
		<title>Software : Auto start / Auto Shutdown</title>
		<link>http://secretschool.org/2009/01/software-auto-start-auto-shutdown/</link>
		<comments>http://secretschool.org/2009/01/software-auto-start-auto-shutdown/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 02:41:46 +0000</pubDate>
		<dc:creator>nuraklia</dc:creator>
				<category><![CDATA[school of creative management]]></category>

		<guid isPermaLink="false">http://secretschool.org/?p=539</guid>
		<description><![CDATA[Resume from power-off state &#8211; Auto Poweron &#038; Shutdown allows you to auto-start up your computer to work at a specified date and time, even if the system was stopped in hibernation.
Wake up from sleep mode &#8211; Auto Poweron &#038; Shutdown allows you to wake up your computer from sleep mode (s3 standby) at specified [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Resume from power-off stat</strong>e &#8211; Auto Poweron &#038; Shutdown allows you to auto-start up your computer to work at a specified date and time, even if the system was stopped in hibernation.</p>
<p><strong>Wake up from sleep mode</strong> &#8211; Auto Poweron &#038; Shutdown allows you to wake up your computer from sleep mode (s3 standby) at specified time.</p>
<p><strong>Task Schedule</strong> &#8211; Auto Poweron &#038; Shutdown allows you to open files, play sounds, run programs, close programs, open website, show messages, standby/hibernate, shutdown/reboot, etc. at any specified time.</p>
<p><strong>Auto Shutdown</strong> &#8211; This is a feature of Auto Poweron &#038; Shutdown that you may find useful. It allows your computer to auto-shutdown at specified time.</p>
<p><strong>Keyboard/Mouse Macro</strong> &#8211; Record to scripts and playback that you type with the keyboard and move and click with the mouse, a useful feature for such as TV record, supports Windows Vista 64bit.</p>
<p><strong>Auto Poweron &#038; Shutdown</strong> is an easy to use application that allows you to control your computer resume from power-off state (hibernation) or wake up from sleep mode (stand by).</p>
<p>With Auto Poweron &#038; Shutdown, you can have more fun in your life. Wake up every morning at the sound of your own favorite music. Go to your office to find that your computer has already been turned on for you. And when you leave to go home, the program helps you close the computer so it doesn&#8217;t wear off&#8230;</p>
<p><a href="http://www.lifsoft.com/buynow.html">http://www.lifsoft.com/buynow.html</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>What is the difference between a secretary and a p/a?</title>
		<link>http://secretschool.org/2008/11/what-is-the-difference-between-a-secretary-and-a-pa/</link>
		<comments>http://secretschool.org/2008/11/what-is-the-difference-between-a-secretary-and-a-pa/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 17:25:43 +0000</pubDate>
		<dc:creator>nuraklia</dc:creator>
				<category><![CDATA[school of creative management]]></category>

		<guid isPermaLink="false">http://secretschool.org/?p=531</guid>
		<description><![CDATA[1. A secretary follows instructions (ie typing, taking notes at meetings, taking telephone messages) but a PA actions the work of the boss in his absence and makes decisions on his behalf
2. PA&#8217;s are secretaries that move around and that act like co-bosses to u. If a PA works on a play set they will [...]]]></description>
			<content:encoded><![CDATA[<p>1. A secretary follows instructions (ie typing, taking notes at meetings, taking telephone messages) but a PA actions the work of the boss in his absence and makes decisions on his behalf</p>
<p>2. PA&#8217;s are secretaries that move around and that act like co-bosses to u. If a PA works on a play set they will sometime shave a clip board, write the bad and good things then correct it by saying it out loud to the actors..</p>
<p>3. A Personal Assistant runs errands and makes things happen, travels and does a secretary&#8217;s job when on the road, a Secretary types letters, takes notes and deals with office type stuff</p>
<p>4. A secretary would normaly be involved with admin type work typing, mailing, filing etc and answer the phone , where as a PA would manage the line managers activities to free up their resource. For example prepair meetings, make plans and update schedules etc.</p>
<p>5. Originally the difference was that a secretary could be anything from someone who took telephone messages, files and did the typing to someone who organised everything, but also could, and often did, work for more than one manager.</p>
<p>A PA would work only for one person and tended to arrange everything for their boss (usually an executive) &#8211; meetings, dentist appointments, haircuts &#8211; you name it!</p>
<p>Mind you &#8211; I have been a secretary to 4 managers but worked as a PA for one of them (who was an executive) so often the difference is what the &#8220;preferred title&#8221; is in the company you are working for and the salary that is paid (PAs command higher salaries).</p>
<p>6. Salary usually.</p>
<p>7. I don&#8217;t think there is a great difference.Probably in these days of advanced technology somewhere along the line someone thought the title of Personal Assistant sounded more professional.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>What is Meeting Monday?</title>
		<link>http://secretschool.org/2008/10/what-is-meeting-monday/</link>
		<comments>http://secretschool.org/2008/10/what-is-meeting-monday/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 15:13:14 +0000</pubDate>
		<dc:creator>khairulazizi</dc:creator>
				<category><![CDATA[school of creative management]]></category>
		<category><![CDATA[meeting]]></category>

		<guid isPermaLink="false">http://secretschool.org/?p=520</guid>
		<description><![CDATA[Ada tujuh hari didalam seminggu. 5 hari bekerja dan 2 hari untuk cuti. Namun, kadangkala, atas desakan atau tuntutan hidup, ada yang terpaksa bekerja hingga ke hari sabtu dan ahad.
Seorang kawan pernah berjenaka, &#8220;hanya bangla bekerja pada hari sabtu&#8221;. Lawak ini agak keterlaluan, malah sangat meng-senstitifkan. Lantaran itu, kami merancang untuk tidak bekerja pada hari [...]]]></description>
			<content:encoded><![CDATA[<p>Ada tujuh hari didalam seminggu. 5 hari bekerja dan 2 hari untuk cuti. Namun, kadangkala, atas desakan atau tuntutan hidup, ada yang terpaksa bekerja hingga ke hari sabtu dan ahad.</p>
<p>Seorang kawan pernah berjenaka, &#8220;hanya bangla bekerja pada hari sabtu&#8221;. Lawak ini agak keterlaluan, malah sangat meng-senstitifkan. Lantaran itu, kami merancang untuk tidak bekerja pada hari sabtu dan ahad. Oleh itu, perancangan kerja sangat penting dan kritikal. Maka lahirlah idea &#8220;Meeting Monday&#8221;.</p>
<p><strong>Meeting Monday</strong></p>
<p>Di secretlab, kami mengamalkan Meeting Monday. Apakah Meeting Monday? Berikut adalah soal jawab tentang Meeting Monday untuk kefahaman yang pantas.</p>
<p><strong>Q : Apakah Meeting Monday?</strong><br />
A : Perancangan adalah hakikat Meeting Monday. Boss akan merencanakan pergerakan company untuk minggu itu berdasarkan rencana yang telah ditakdirkan.</p>
<p><strong>Q : Mengapakah ia tidak dinamakan Monday Meeting?</strong><br />
A : Kita bertemu Isnin. Kerana, Isnin adalah hari pertama kerja. Maka kebiasaannya Isnin adalah hari yang tidak disukai ramai kerana Isnin datang selepas Ahad. Ahad adalah hari kita bergembira dan melupakan masalah dunia. Maka dalam bertemu isnin, kita harus pastikan yang kita bertemu isnin dengan hati yang bersemangat. Isnin adalah kepala hari &#8211; hari kerja. Jika isnin dimulakan dengan berjaya, saya pasti minggu itu adalah minggu yang bermanfaat. Energy yang terhasil pada hari isnin boleh membentuk dan mempengaruhi pola dan mood bekerja. Kita mahu staff berfikiran yang Isnin bukan hari untuk meeting tetapi isnin adalah hari pertemuan keluarga secretlab. Pertemuan perlu ada untuk perpisahan. Pertemuan akan memupuk kecintaan dan kecintaan akan membawa kita kepada sifat redha dan ikhlas. Bagaimana untuk bertemu isnin dalam hati yang terbuka akan dibincangkan kelak.</p>
<p><strong>Q : Bilakah Meeting Monday akan diadakan?</strong><br />
A : Meeting Monday dijalankan pada setiap hari Isnin, jam 10 pagi hingga 11 tengahari didalam suasana santai kekeluargaan.</p>
<p><strong>Q : Apakah yang akan terjadi jika hari isnin itu cuti, atau boss ada meeting lain?</strong><br />
A : Meeting Monday akan dilakukan pada pagi selasa.</p>
<p><strong>Q : Jika Boss mempunyai meeting lain pada hari Selasa?</strong><br />
A : Meeting Monday akan dilakukan pada hari Rabu dan bagi menjawab persoalan anda jika anda bersoal lagi, Meeting Monday akan tetap dijalankan kecuali dunia kiamat atau Malaysia diserang musuh. Sepanjang tahun ini, kita pernah membuat Meeting Monday walaupun pada hari Khamis.</p>
<p>( Meeting Monday akan dikenali sebagai MM selepas ini )</p>
<p><strong>Q : Siapakah yang hadir didalam MM ?</strong><br />
A : Semua ahli secretlab.media termasuk student internship. Tiada pengecualian.</p>
<p><a href="http://secretschool.org/wp-content/uploads/2008/10/mtg02.jpg"><img class="alignnone size-full wp-image-521" title="mtg02" src="http://secretschool.org/wp-content/uploads/2008/10/mtg02.jpg" alt="" width="449" height="252" /></a></p>
<p><strong>Q : Bolehkah anda terangkan apa yang berlaku didalam MM?</strong><br />
A : Pada waktu pagi yang indah itu, kita akan mulakan MM dengan suasana yang bahagia. Ini penting untut menuntut keikhlasan masing-masing. MM dibahagikan kepada beberapa segmen. Pertama adalah <strong>SOMETHING TO THINK ABOUT.</strong> Di sini boss akan membawa beberapa input / idea baru dari segala aspek. Didalam segmen ini, idea-idea baru dari sekitar dunia yang wujud dikongsi bersama staff supaya staff sentiasa update dengan idea, trend, ilmu terkini dunia. Keterujaan untuk hidup akan dipupuk disini. Seolah-olah, matlamat hidup merasuk kita untuk kerja dengan hebat.</p>
<p>Segmen seterusnya adalah <strong>RESOURCES.</strong> Di sini boss akan meng-reveal resources2 berguna yang ada di internet atau buku.</p>
<p><a href="http://secretschool.org/wp-content/uploads/2008/10/mtg06.jpg"><img class="alignnone size-full wp-image-524" title="mtg06" src="http://secretschool.org/wp-content/uploads/2008/10/mtg06.jpg" alt="" width="449" height="251" /></a><br />
<em>Atas : secretmanage</em></p>
<p>Setelah mood staff dinaikkan dengan hype terkini, tibalah masa kepada tulang belakang MM iaitu segmen <strong>PROJECT UPDATE. </strong>Melalui software secretmanage, setiap projek yang sedang berjalan akan diupdate oleh setiap staff termasuk desgner-designer. Di sini staff akan diberi tahu akan tanggungjawab masing-masing untuk apa yang patut dan kritikal dilakukan pada minggu itu. Sifat integrasi sangat penting disini supaya setiap staff faham perjalanan company.</p>
<p><a href="http://secretschool.org/wp-content/uploads/2008/10/mtg04.jpg"><img class="alignnone size-full wp-image-523" title="mtg04" src="http://secretschool.org/wp-content/uploads/2008/10/mtg04.jpg" alt="" width="449" height="276" /></a><br />
<em>Atas : google calendar</em></p>
<p>Kami menggunakan google calendar untuk mengisi jadual harian kerana google calendar merupakan antara tool yang power secara network. Sebagai contoh, jika Muzammil, SLM009 harus membuat interface design pada hari rabu untuk projek CD Sapura, maka kita akan tanda<strong> 850 : SLM009 : Interface Design</strong>, dimana 850 adalah nombor projek.</p>
<p>Seterusnya setelah staff terasa beban didada dengan tugas-tugas yang telah diberitahu, tibalah segmen terakhir iaitu <strong>FAMILY MATTERS </strong>dimana hal-hal keluarga secretlab akan dibincangkan. Antara yang biasa dibincangkan adalah movie apa yang harus kita tonton minggu ini atau bila kita nak buat lawatan atau bila boss nak belanja makan.</p>
<p><a href="http://secretschool.org/wp-content/uploads/2008/10/finderscreensnapz002.jpg"><img class="alignnone size-medium wp-image-525" title="finderscreensnapz002" src="http://secretschool.org/wp-content/uploads/2008/10/finderscreensnapz002-193x300.jpg" alt="" width="193" height="300" /></a></p>
<p>MM diakhiri dengan segmen <strong>SUMMARY </strong>selepas segmen <strong>Q&amp;A </strong>dimana setiap staff akan diberi peluang untuk bertanya atau menyatakan sebarang idea / pendapat / tidak puas hati kepada boss dan seumpamanya.</p>
<p><strong>Q : Berapakah tempoh masa bagi MM?</strong><br />
A : Satu jam yang effisien. Lebih dari itu mungkin kita sudah terperangkap dalam hal-hal yang tidak bermanfaat atau perbualan lawak yang keterlaluan.</p>
<p><strong>Q : MM seakan satu rutin terpenting bagi Secretlab. Adakah terdapat kemungkinan MM dijalankan di lokasi yang berbeza?</strong><br />
A : Kami pernah cuba video conference dimana kami di sabah sedangkan staff di office. Staff akan menyediakan projector di office dan berkumpul untuk mendengar amanat boss. Anda boleh rujuk post sebelum ini untuk mengetahui secara lanjut.<br />
<strong><br />
Q : Apakah harapan anda kepada staff secretlab dengan wujudnya MM?</strong><br />
A : Keikhlasan dan redha penting dalam menjalankan tugas sebagai manusia. Manakala sebagai staff secretlab, kebijaksanaan dalam menjalankan kerja penting bagi menjayakan projek. Ini adalah kerana secretlab terdiri dari lapan orang designer/programmer. Kita tidak mempunyai 30 staff. Kerjaya Multimedia menuntut pengorbanan yang tinggi lebih-lebih lagi masa. Ini adalah kerana kita berada di bidang yang subjektif. Maksud saya untuk meyakinkan client bahawa kombinasi oren dan biru sangat hebat memerlukan pengajian dan keyakinan yang mendalam. Saya berharap dengan adanya MM, staff akan faham tugas masing-masing dan cuba untuk mencapai matlamat dan amanah yang telah diberikan walaupun keadaan sangat mendesak.</p>
<p><strong>Q : Apakah extension bagi MM (jika ada)?</strong><br />
A : Dari segi fizikal, MM boleh dilakukan di luar office jika kita sudah bosan dengan rutin. Paling dekat, di luar bilik saya dimana kita mempunyai taman hijau berlatar belakangkan hutan. Jauh sedikit, kita boleh mengadakan MM di Jusco atau Sunway Pyramid namun kerana masa sangat mencemburui kami, kami belum pernah mengadakan MM diluar ofis.</p>
<p>Dari segi spiritual, MM diselang seli dengan presentation input yang baru. Maksud saya disini, kadang-kadang kita menjemput kawan-kawan kita yang lain sama ada didalam atau industri yang berbeza untuk memberi input. Komunikasi adalah essence bagi sebuah kumpulan kecil. Bertukar pendapat merupakan praktik yang sihat.</p>
<p><a href="http://secretschool.org/wp-content/uploads/2008/10/iphotoscreensnapz001.jpg"><img class="alignnone size-full wp-image-522" title="iphotoscreensnapz001" src="http://secretschool.org/wp-content/uploads/2008/10/iphotoscreensnapz001.jpg" alt="" width="305" height="400" /></a></p>
<p>Kesimpulannya, MM bukan satu method mesyuarah yang tipikal dimana hati staff biasanya bosan dengan perkataan &#8220;meeting&#8221;. Komunikasi satu hala bukan amalan kita di Secretlab dan untuk itu, staff bebas mengutarakan apa saja idea yang bernas kerana saya percaya ilham diturunkan tuhan kepada semua manusia.</p>
<p><strong>Lain2 Keperluan untuk MM :</strong></p>
<p>- Projector<br />
- Laptop<br />
- Buku Nota untuk catatan oleh staff<br />
- Weekly presentation by Boss<br />
- Ilham yang bermanfaat yang telah diseru pada hari ahad<br />
- Hati yang terbuka dengan kadar semangat yang maksimum</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to have a good meeting</title>
		<link>http://secretschool.org/2008/10/how-to-have-a-good-meeting/</link>
		<comments>http://secretschool.org/2008/10/how-to-have-a-good-meeting/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 14:35:37 +0000</pubDate>
		<dc:creator>khairulazizi</dc:creator>
				<category><![CDATA[school of creative management]]></category>

		<guid isPermaLink="false">http://secretschool.org/?p=519</guid>
		<description><![CDATA[First of all, consider whether the meeting is really necessary. To have a meeting just for the sake of it is a waste of time and resource. Could the business in hand be dealt with by a telephone call, an exchange of e-mails, an audio conferencing call or a video conference or could it simply [...]]]></description>
			<content:encoded><![CDATA[<p>First of all, <strong>consider whether the meeting is really necessary.</strong> To have a meeting just for the sake of it is a waste of time and resource. Could the business in hand be dealt with by a telephone call, an exchange of e-mails, an audio conferencing call or a video conference or could it simply wait until the next scheduled meeting?</p>
<p>If a meeting is necessary,<strong> make sure that the right people are going to be there. </strong>Too many people and the meeting is likely to be unproductive; too few and affected individuals are likely to feel excluded. If the meeting is of a standing body, extra individuals may need to be invited for particular agenda items.</p>
<p><strong>Make sure than everyone knows in good time when and where the meeting will be held, who will be there, and what will be discussed.</strong> If you know that someone is out of the office or on holiday until just before the meeting, make special arrangements to advise them of the relevant details.</p>
<p><strong>Make sure that everyone has the agenda, minutes of the previous meeting, and all the necessary supporting papers</strong> in good time for them to be read, considered, and consulted upon.<br />
<strong><br />
Provide a suitable room and ambience.</strong> Everyone should be able to sit in comfort and see each other. The room should be well-lit and well-ventilated. There may be a need for a flip chart and felt-tip pens or an overhead projector or a laptop for a PowerPoint presentation. If it is appropriate, flowers or fruit or candles may provide a pleasant atmosphere.</p>
<p><strong>The meeting should start on time and finish on time </strong>- and everyone should know that this will be the case. This will encourage people to come along, knowing that the meeting will not go on endlessly, and it will encourage them to arrive for the scheduled start time, knowing that if they do not they will have missed some of the business.</p>
<p><strong>The opening of a meeting is important</strong>. It helps if the chair briefly sets the scene and indicates the purpose or aims of the meeting. Some organisations like to open meetings with a few moments of stillness or contemplation, so that everyone mentally puts everything else to one side and focuses on the meeting and what they want out of it.</p>
<p><strong>Each agenda item should have an appropriate time allocation</strong>, reflecting the importance of the item and the amount of discussion anticipated. This timetable should be a guide and not a straitjacket &#8211; it will assist a sensible prioritisation of business, but some flexibility will be necessary in the light of the amount of discussion which is found to be necessary and the strength of feeling on the controversial issues.</p>
<p><strong>Consider having one or two short breaks.</strong> This will allow people to go the toilet or have a smoke and it is likely to help everyone to stay fresh and focused. If there is real tension over an issue, a short break may clear the air and allow a new approach.<br />
<strong><br />
The best meetings allow everyone to have a say and allocate the resultant work among the team members. </strong>If this does not seem to be happening, you can encourage the chair of the meeting with timely interventions along these lines: &#8220;I think that Jane would like to make a point&#8221;, &#8220;I&#8217;d be interested to know what John thinks&#8221;, and &#8220;Does everyone have something to do?&#8221;</p>
<p><strong>The very best meetings generate new and exciting ideas.</strong> This is most likely to be achieved if everyone is allowed to express a view and not cut off or put down as soon as they appear to challenge the conventional wisdom or organisational orthodoxy, if everyone is encouraged to put forward suggestions even if at first they seem novel or counter-cultural, and if everyone really listens to what is being said and judges ideas on their merits and not on the basis of who put them forward.</p>
<p><strong>Effective meetings should be action-orientated. </strong>Therefore, at the end of every agenda item, it should be clear what has been agreed, who is to be responsible for giving effect to this agreement, and what is the timescale for implementation. If this is not the case, say to the chair of the meeting: &#8220;Before we leave this item, can I just be sure what we have agreed here?&#8221; or &#8220;Can we just clarify who is going to be responsible for that decision?&#8221; or &#8220;When do we want this to be done?&#8221;</p>
<p><strong>The conclusion of a meeting is important. </strong>The chair should summarize what has been achieved or agreed, thank everyone for their contributions and support, and try to ensure that people leave the room feeling good about the time they have devoted to the meeting.</p>
<p><strong>At the end of the meeting, you should be clear what you need to do as a result of the meeting and quickly carry out your action points or allocate them to a colleague.</strong> Delay will tend to lead to you overlooking your action points or postponing them to the last moment.</p>
<p><strong>Minutes of meetings should be produced as soon as possible</strong>. They should focus on what has been agreed and make clear who is responsible for actioning each decision and what timescale is expected of that person. The minutes should be circulated not just to all those who attended, but also to those invited but unable to attend, to any other colleagues involved in any of the action points, and to others who need to know what is going on or who will be affected by the decisions.</p>
<p>ROGER DARLINGTON</p>
<p>Last modified on 28 March 2003</p>
]]></content:encoded>
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		<item>
		<title>Online Meeting Via iChat</title>
		<link>http://secretschool.org/2008/10/online-meeting-via-ichat/</link>
		<comments>http://secretschool.org/2008/10/online-meeting-via-ichat/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 13:43:08 +0000</pubDate>
		<dc:creator>khairulazizi</dc:creator>
				<category><![CDATA[apple.talk]]></category>
		<category><![CDATA[class/workshop/event]]></category>
		<category><![CDATA[school of consciousness]]></category>
		<category><![CDATA[school of creative management]]></category>
		<category><![CDATA[ichat]]></category>
		<category><![CDATA[online meeting]]></category>
		<category><![CDATA[rejuvenate]]></category>

		<guid isPermaLink="false">http://secretschool.org/?p=504</guid>
		<description><![CDATA[ 
Apabila Apple meng-upgrade Mac OS Tiger kepada Mac OS Leopard, features terbaru yang merasuk kami adalah iChat (1)  yang lebih mengujakan. Lantas baru &#8211; baru ini sempena dengan pra  annual meeting secretlab, (yang telah dibrandingkan dengan nama &#8220;Pre-Rejuvenate 2009&#8243;), kami telah menggunakan medium iChat untuk membuat simulasi perbincangan online  atau Online Meeting Simulation. Konsepnya [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/vTpqYQm1zy0"></param> <embed src="http://www.youtube.com/v/vTpqYQm1zy0" type="application/x-shockwave-flash" width="425" height="350"></embed></object></p>
<p>Apabila Apple meng-upgrade Mac OS Tiger kepada Mac OS Leopard, features terbaru yang merasuk kami adalah iChat (1)  yang lebih mengujakan. Lantas baru &#8211; baru ini sempena dengan pra  annual meeting secretlab, (yang telah dibrandingkan dengan nama &#8220;Pre-Rejuvenate 2009&#8243;), kami telah menggunakan medium iChat untuk membuat simulasi perbincangan online  atau Online Meeting Simulation. Konsepnya adalah, berkomunikasi secara online (2) sambil membincangkan satu topik lantas membuat satu presentasi.</p>
<p>Sebelum anda dinikmatkan dengan kemudahan video chat terbaru ini, harus difahamkan dahulu :</p>
<p>a. Meeting online adalah meeting diantara 2 pihak yang berjalan di 2 lokasi yang berbeza<br />
b. secara online<br />
c. boleh kongsi file presentation seperti keynote / pdf / jpeg / video</p>
<p>Namun untuk simulasi ini, kami duduk bertentang mata. Berikut adalah contoh snapshot visual iChat diantara kami.</p>
<p><a href="http://secretschool.org/wp-content/uploads/2008/10/ichat2.jpg"><img class="alignnone size-full wp-image-505" title="ichat2" src="http://secretschool.org/wp-content/uploads/2008/10/ichat2.jpg" alt="" width="450" height="370" /></a></p>
<p>Ini pula snapshot semasa Azrai membuat presentasi menggunakan keynote. ( ala2 powerpoint )</p>
<p><a href="http://secretschool.org/wp-content/uploads/2008/10/ichat01.jpg"><img class="alignnone size-full wp-image-506" title="ichat01" src="http://secretschool.org/wp-content/uploads/2008/10/ichat01.jpg" alt="" width="450" height="326" /></a></p>
<p>Berikut adalah keadaan sebenar yang berlaku ketika presentasi. Sepatutnya secara simulasi ideal, kami harus berada di lokasi yang berbeza. Namun kesukaran untuk mencari kawasan WIFI menyebabkan kami berimaginasi yang kami berada diruang yang berbeza.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/87pwP_8s9KY&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/87pwP_8s9KY&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><span style="text-decoration: underline;"><strong>Hasil Eksperimen</strong></span></p>
<p>Hasil dari perlakuan simulasi ini didapati bahawa iChat sangat efektif dalam melaksanakan Online Meeting. Namun beberapa hal harus diambil kira:</p>
<p>a. Paling mudah antara Mac user sahaja, kecuali anda install iChat dalam window. Bolehkah kita install iChat dalam windows?</p>
<p><a href="http://forums.pcworld.co.nz/showthread.php?t=86311" target="_blank">http://forums.pcworld.co.nz/showthread.php?t=86311</a></p>
<p>Namun cara yang lebih mudah adalah mac user menggunakan iChat manakala windows user menggunakan AIM.</p>
<p>b. Boleh rekod perbincangan namun secara misteri, file yang telah direkod tidak dijumpai.</p>
<p>c. Perbincangan 2 hala sahaja ( Khairulazizi + Azrai ). Perbincangan 3 hala ( khairulazizi + Azrai + secretlab ) kami belum cuba sebab ketika ini tiada seorang staff secretlab pun di ofis.</p>
<p>d. Kadangkala connection failure akibat dari kerendahan bandwith provider di lokasi.</p>
<p><span style="text-decoration: underline;"><strong>Bacaan Lanjut:</strong></span><br />
(1) <a href="http://www.apple.com/macosx/features/ichat.html" target="_blank">http://www.apple.com/macosx/features/ichat.html<br />
</a></p>
<p>(2) <a href="http://www.mvldesign.com/video_conference_tutorial.html" target="_blank">http://www.mvldesign.com/video_conference_tutorial.html</a></p>
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		<title>Brand Name</title>
		<link>http://secretschool.org/2008/10/brand-name/</link>
		<comments>http://secretschool.org/2008/10/brand-name/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 04:38:32 +0000</pubDate>
		<dc:creator>amkhaiz</dc:creator>
				<category><![CDATA[school of creative management]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://secretschool.org/?p=498</guid>
		<description><![CDATA[Brand Name Development
What makes a winning brand name?
A name that requires no introduction, no explanation and very little advertising to give it clout.
A great brand name is one of the most powerful forces in branding, marketing and advertising. It is at once the story about what makes you different from your competitors and the emotional tug that connects [...]]]></description>
			<content:encoded><![CDATA[<h1>Brand Name Development</h1>
<p>What makes a winning brand name?</p>
<p><em>A name that requires no introduction, no explanation and very little advertising to give it clout.</em></p>
<p>A<strong> great brand name</strong> is one of the most powerful forces in <a href="http://www.brandidentityguru.com/">branding</a>, marketing and advertising. It is at once the story about what makes you different from your competitors and the emotional tug that connects you with your audience—all in one or a few words.</p>
<p>A brand name that wields that much power can only come through a powerful positioning strategy—one that keys in on the kind of appeal that can touch the hearts and minds of your market in a way the world may have never seen. A great brand name can do this and own the talk of an industry. As you can see, there’s quite bit in a brand name.</p>
<p>Brand names have so much riding on them—way too much to leave to already overworked brains of a few employees, tossing around ideas at lunch or entering a contest, as many companies like to approach naming. Those people simply don’t have enough time to take into account the many things that must be considered when developing a brand name, such as: comprehension, memorability, ease of pronunciation, negative and positive associations, competitors, trademarks and domain name possibilities. These are just a few reasons smart companies that need a brand name turn to naming professionals, like Brand Identity Guru Inc., for guidance.</p>
<p><strong>Communicating brand strategy is key to a great brand name.</strong></p>
<p>Words project both meaning and feeling. Your brand name should communicate in a way that fits your overall brand strategy, whether that’s straightforward functionality (PowerBook) or more emotional (Carnival Cruise lines and their “FunShips”). If it does, every time somebody mentions the name, it’s an advertisement—one you didn’t have to pay for.</p>
<p><strong>Great brand names roll off the tongue.</strong></p>
<p>The sound of the spoken name, regardless of what it means, is a big consideration for brand names. An easy-to-understand pronunciation translates across languages and is more likely to be remembered.</p>
<p><strong>Like the last puzzle piece, a good brand name fits right in.</strong></p>
<p>Most established companies (not start-ups) have a set roster of corporate nomenclature for products, processes and services. Any good brand name is going to build on that “naming culture.” Not to do so would squander an opportunity to bring even more value and strength to that “culture” and the overall brand.</p>
<p><strong><br />
A great brand name is the ambassador of your company.</strong></p>
<p>It introduces and characterizes a company to its customers and to the public at large. It also helps differentiate a company’s offerings from the competition’s. As a registered trademark, a great brand name will make these kinds of impressions an official part of a company with actual value on a balance sheet.</p>
<p><strong>How to pinpoint a good brand naming firm.</strong></p>
<p>The most mission-critical aspect of naming a company, product or brand is not the name itself. It is the strategic positioning behind that name. Any professional brand naming company worth its salt knows this and practices it.</p>
<p><strong>A good naming firm can tug heartstrings with their work.</strong></p>
<p>A company name is, in essence, a promise—a testament to what a customer can expect from the product or service behind the name. Isn’t the point of any promise to establish a connection of trust and loyalty from one entity to another? A great brand name can do just that.</p>
<p><strong>Listening for quality and quality.</strong></p>
<p>There are two kinds of qualities a great brand name must have. It must be both strategically sound and linguistically appealing in all the right ways. In other words, the market must gravitate to how the name said and what it says.</p>
<p><strong>Creativity is not just important…it’s a necessity.</strong></p>
<p>Creativity, unfortunately, gives way to practicality and feasibility. Consider this: over 260,000 trademark applications were filed in the United States in 2003 and over 98 percent of the dictionary is registered as a “dot com.” What does that tell you? That all the obvious names are taken, and that it’s going to take some real creative muscle to come up with something no one else has thought of.</p>
<p><strong>A great naming firm should challenge a client.</strong></p>
<p>What the target market thinks of a name is way more important than the opinion of any marketing, branding, advertising or naming guru (even us). That’s why good naming firms utilize cutting-edge research methodologies that give the market the final say on a name choice. We’ve developed such research called the Brand-Aid?. The Brand-Aid? is dedicated to developing proper positioning in the marketplace; click here for the Brand-Aid? research.</p>
<p>No naming project is ever identical. There’s no set formula to arrive at a winner. The only thing you can really control is the kind of work you do to come up with a name. If you do the right kind of work, you’ll likely come up that one special word or phrase. Brand Identity Guru Inc. knows what “the right kind of work” is and has the skills necessary to follow through on that work. Hence, our motto, “Pump Up Your Brand.”</p>
<p><strong>What’s in a brand name? Everything.</strong></p>
<p>When it comes to developing winning brand names, Brand Identity Guru Inc. has no equal. We’re well versed in both the poetic and scientific side of the process. We start by listening closely to our clients and analyzing every detail of their businesses, markets and competition. Then, we create a numerous list of candidates and take from that a small handful of possibilities we, and our clients, think have the “it” factor. The result has consistently been a hard-hitting, brand-driving solution that moves the hearts and minds of a company’s target audience.</p>
<p>To give you an idea of how we’d likely approach your brand name need—whether it be for a company, product or service—here’s an outline of what’s in our arsenal:</p>
<ul>
<li>Analytical survey of the competition. We will completely comb through the entire range of your competitors to determine which brand names and product names are a hit with your market. This information will help the naming team determine the positioning strategy of your brand name.</li>
<li>Positioning. Here’s where a great deal of the heavy lifting will happen. We’ll help you hone in on your brand’s core values and create a foundation of understanding and ideas from which a winning brand name will come.</li>
<li>Name conceptualization. Proper name development begins by taking the positioning strategy and exploring it from multiple angles and analyzing how you intend to use it in your marketing, advertising and branding efforts. Then, we’ll start creating name options.</li>
<li>Trademark. If you’d like we’ll screen promising name possibilities through our trademark law firm to determine the feasibility of using them as brand names. This step is to help you by preventing costly lost time that might occur if your company warms up to a certain name only to find it can’t be used when you try to register it.</li>
<li>Creative mockups. A standard component of our naming service is creating conceptual marketing materials that feature promising name ideas. This could include ad treatments, graphical layouts and stories to give you an idea of your future with this brand name.</li>
<li>Final deliverable. You’ll get a short list of final, legally feasible names along with an in-depth positioning strategy for each.</li>
</ul>
<div>*Source:</div>
<div>http://www.brandidentityguru.com/brand-name.htm</div>
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		<title>Famous Taglines</title>
		<link>http://secretschool.org/2008/06/famous-taglines/</link>
		<comments>http://secretschool.org/2008/06/famous-taglines/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 08:53:38 +0000</pubDate>
		<dc:creator>nuraklia</dc:creator>
				<category><![CDATA[school of creative management]]></category>

		<guid isPermaLink="false">http://secretschool.org/?p=451</guid>
		<description><![CDATA[You are in good hands with Allstate    -Allstate Insurance
We try harder    -Avis
Think different    -Apple
Just do it    -Nike
The art of performance    -Jaguar
Reach out and touch someone    -AT&#38;T
Fly the friendly skies    -United Airlines
Don&#8217;t leave home without it    -American Express
The ultimate driving machine    -BMW (USA only)
Absolutely, positively overnight    -Fedex
The choice of a new generation    -Pepsi
We bring good things [...]]]></description>
			<content:encoded><![CDATA[<p>You are in good hands with Allstate    -Allstate Insurance<br />
We try harder    -Avis<br />
Think different    -Apple<br />
Just do it    -Nike<br />
The art of performance    -Jaguar<br />
Reach out and touch someone    -AT&amp;T<br />
Fly the friendly skies    -United Airlines<br />
Don&#8217;t leave home without it    -American Express<br />
The ultimate driving machine    -BMW (USA only)<br />
Absolutely, positively overnight    -Fedex<br />
The choice of a new generation    -Pepsi<br />
We bring good things to life    -GE<br />
Fresh Mex    -Chevy&#8217;s<br />
It does a body good    -Milk Board<br />
Leave the driving to us    -Greyhound<br />
Snap, Crackle, Pop    -Kellogg&#8217;s Rice Krispies<br />
We deliver for you    -US Postal Service<br />
The happiest place on earth    -Disneyland<br />
Innovation    -3M<br />
We love to see you smile    -McDonalds</p>
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		<title>5 Steps for Developing a Tag Line for Your Product</title>
		<link>http://secretschool.org/2008/06/5-steps-for-developing-a-tag-line-for-your-product/</link>
		<comments>http://secretschool.org/2008/06/5-steps-for-developing-a-tag-line-for-your-product/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 08:51:37 +0000</pubDate>
		<dc:creator>nuraklia</dc:creator>
				<category><![CDATA[school of creative management]]></category>

		<guid isPermaLink="false">http://secretschool.org/?p=450</guid>
		<description><![CDATA[by Bobette Kyle
Contributing Author
A tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn&#8217;t. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.
Many companies, however, do [...]]]></description>
			<content:encoded><![CDATA[<p>by Bobette Kyle<br />
Contributing Author</p>
<p><strong>A tag line is the one or two line descriptor that often comes after a product logo or company name.</strong> It is one of those things that looks simple but isn&#8217;t. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.</p>
<p>Many companies, however, do not have a large enough budget to hire an advertising agency. If you belong to one of these small budget businesses, do not despair. With some creativity and persistence, you can develop your own tag line.</p>
<p><strong>First, decide what you want to communicate with your tag line.</strong></p>
<p>* If you have a positioning statement and/or unique selling proposition, write them down. Your tag line should reinforce them.</p>
<p>* Ask yourself these questions.</p>
<p>Who are your customers?<br />
What benefits do you give your customers?<br />
What feelings do you want to evoke in your customers?<br />
What action are you trying to generate from your customers?<br />
How are you different from your competition?<br />
Try to get one or more of these across in your tag.</p>
<p><strong>Second, prepare to brainstorm.</strong></p>
<p>* Gather tag lines from other companies and brands. Look in other categories besides your own and try to find tag lines from both large and small companies.</p>
<p>As you find tag lines, write them on index cards or individual slips of paper. You will be mixing and matching them and pairing them with unrelated items as you brainstorm.</p>
<p>Pay attention to the words used, how they are put together, and which of the above questions they address. By doing this, you are more likely to come up with a unique angle for your own tag line.</p>
<p>NOTE: You are looking at others&#8217; tag lines only to spark ideas. Do not plagiarize. You must come up with your own, original tag line.</p>
<p>To find tag lines, look around. You may find them anywhere there are advertisements, packaging, or logos. Look in cupboards, around desks, in magazines, on TV/radio commercials, in print advertisements, and on Web sites.</p>
<p>To get you started, here are some tag lines I found in only a few minutes:</p>
<p>-hp &#8211; &#8220;invent&#8221;<br />
Craftsman &#8211; &#8220;Makes anything possible.&#8221;<br />
Kenmore &#8211; &#8220;Solid as Sears.&#8221;<br />
Hersheys.com &#8211; &#8220;The sweetest site on the Web&#8221;<br />
WebSiteMarketingPlan.com &#8211; &#8220;Integrating traditional and online marketing strategy.&#8221;<br />
Marketing Best Practices &#8211; &#8220;The Web&#8217;s leading small business marketing newsletter.&#8221;<br />
Nike &#8211; &#8220;Just do it.&#8221;<br />
TLC &#8211; &#8220;Life Unscripted.&#8221;<br />
Surprise by Design TV show &#8211; &#8220;We&#8217;re not just changing rooms. We&#8217;re changing lives.&#8221;<br />
Schnucks (Midwest Grocer) &#8211; &#8220;We make it easy.&#8221;<br />
Berry Burst Cheerios &#8211; &#8220;Naturally sweetened whole grain oat cereal with real berries.&#8221;<br />
Altoids &#8211; &#8220;Curiously strong peppermints.&#8221;<br />
The Name Stormers &#8211; &#8220;Company and Brand Name Development.&#8221;<br />
PowerHomebiz.com &#8211; &#8220;Making Small Business Do BIG Business.&#8221; (This line was added by the Publisher)<br />
<strong>* Find your competitors&#8217; tag lines &#8211; look at them and strive to be better and different.</strong><br />
<strong><br />
* Gather together books to help you come up with different ways to phrase similar ideas</strong>. My favorite is &#8220;Word Menu&#8221;. Others likely to be of help are &#8220;The Describer&#8217;s Dictionary&#8221; and &#8220;Twenty-First Century Synonym and Antonym Finder&#8221;. You can find these books and others down the left margin at: http://www.websitemarketingplan.com/Arts/TagLines.htm</p>
<p><strong>Third, brainstorm.</strong></p>
<p>This works best if you can get a small group together, but can also be done solo. Set up a place with a lot of writing space &#8211; use dry erase boards, easels with big paper pads, note cards, etc.</p>
<p>Go through your props. Look up words or concepts in the books. Rearrange your various props so you can look at them in different ways. Write down *everything* that comes to mind and all the new ideas each phrase sparks. They do not have to make sense. You want a large number of ideas.</p>
<p>There are additional brainstorming resources down the left margin at the URL listed above.</p>
<p><strong>Fourth, consolidate your list.</strong></p>
<p>After brainstorming, go through all of your ideas. Pull out those few you think have the best potential. Try to reduce longer ones to fewer words.</p>
<p><strong>Fifth, choose the one best tag line.</strong></p>
<p>You should be left with a short list of possibilities. To pick the single best tag line, get others&#8217; opinions. If you have some funds budgeted, work with a market research firm to test the tag lines with your customers.</p>
<p>You can also conduct informal research. Set up a free survey at SurveyMonkey.com and encourage people to take the survey. If you have direct contact with customers, ask them what they think. Give them an incentive to help you, such as a discount or small freebie.</p>
<p>When you are done, you will have a tag line that will help your business thrive.</p>
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		<title>A rose among the thorns</title>
		<link>http://secretschool.org/2008/06/a-rose-among-the-thorns/</link>
		<comments>http://secretschool.org/2008/06/a-rose-among-the-thorns/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 08:29:41 +0000</pubDate>
		<dc:creator>khairulazizi</dc:creator>
				<category><![CDATA[school of consciousness]]></category>
		<category><![CDATA[school of creative management]]></category>

		<guid isPermaLink="false">http://secretschool.org/?p=448</guid>
		<description><![CDATA[
OK , this is serious. For those who think and suspect that secretlab is a gay office, you should be think twice. Welcome to Miss Wani, our new secret.family. Wani will help us on programming.  That make us 6 people now.
What is the best thing about 6?  It takes 6 phase for god [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://secretschool.org/wp-content/uploads/2008/06/6.png"><img class="alignnone size-full wp-image-443" title="6" src="http://secretschool.org/wp-content/uploads/2008/06/6.png" alt="" width="300" height="300" /></a></p>
<p>OK , this is serious. For those who think and suspect that secretlab is a gay office, you should be think twice. Welcome to Miss Wani, our new secret.family. Wani will help us on programming.  That make us 6 people now.</p>
<p>What is the best thing about 6?  It takes 6 phase for god to create this whole universe.</p>
<p>Read :  English Yusuf Ali: &#8220;[50:38] We created the heavens and the earth and all between them in Six Days, nor did any sense of weariness touch Us.&#8221;</p>
<p>The secret of any development or any creation, just don&#8217;t cut it short. Make it six, and you&#8217;ll see the different!</p>
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		<title>101 : secretmanage : The Idea</title>
		<link>http://secretschool.org/2008/05/101-secretmanage-the-idea/</link>
		<comments>http://secretschool.org/2008/05/101-secretmanage-the-idea/#comments</comments>
		<pubDate>Wed, 21 May 2008 05:28:12 +0000</pubDate>
		<dc:creator>khairulazizi</dc:creator>
				<category><![CDATA[school of creative management]]></category>
		<category><![CDATA[school of information future technology]]></category>

		<guid isPermaLink="false">http://secretschool.org/2008/05/21/101-secretmanage-the-idea/</guid>
		<description><![CDATA[&#8220;Introducing the new secretmanage, an online software to manage your design agency.&#8221;
Ok that maybe the tagline on the introduction day, but currently we are busy doing the scripting for the first phase of secretmanage. We&#8217;ve been using the old secretmanage to manage Secretlab.Media Sdn Bhd for about 4 years since 2004. This mean a lot [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Introducing the new secretmanage, an online software to manage your design agency.&#8221;</p>
<p>Ok that maybe the tagline on the introduction day, but currently we are busy doing the scripting for the first phase of secretmanage. We&#8217;ve been using the old secretmanage to manage Secretlab.Media Sdn Bhd for about 4 years since 2004. This mean a lot of improvement, a lot of new styling, new interface, personalization and customization has been made throughout the year. It is a solution for a small medium size company to manage their company online.  The capability of the software is you can manage your company from A to Z or locally, from Alif to Ya. Below is the screenshot that might give u some idea on what is secretmanage about.</p>
<p><img src="http://secretschool.org/wp-content/uploads/2008/05/sm02.png" alt="sm02.png" /></p>
<p>We will introduce phase by phase due to heavy development but I promise you, even me myself can&#8217;t hardly wait!</p>
<p>If you the CEO / Design director of an agency and interested with secretmanage, drop me an email.</p>
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