Comments on: What is Branding and How Important is it to Your Marketing Strategy? http://secretschool.org/2008/06/what-is-branding-and-how-important-is-it-to-your-marketing-strategy/ We Share Because We Care Thu, 14 May 2009 04:27:52 +0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Jonathan Salem Baskin http://secretschool.org/2008/06/what-is-branding-and-how-important-is-it-to-your-marketing-strategy/comment-page-1/#comment-33 Jonathan Salem Baskin Thu, 05 Jun 2008 10:14:35 +0000 http://secretschool.org/?p=396#comment-33 i'm fascinated by the challenge of defining what a brand ISN'T. it's all-encompassing and involving everything, everywhere. i don't think there's any good measure for brand value...at least none upon which forward-looking decisions might be based, let alone commitment of stock or investment money (it's usually a vague catch-all for aspects of balance sheet results that defy other/better explanations). i've come up with a novel proposition to solve the matter. brand strategy magazine has just posted it on its blog, and the essay is in an essay entitled "mad metrics." i'd be interested to hear your thoughts: http://brandstrategy.wordpress.com/2008/06/04/mad-metrics/ i’m fascinated by the challenge of defining what a brand ISN’T. it’s all-encompassing and involving everything, everywhere.

i don’t think there’s any good measure for brand value…at least none upon which forward-looking decisions might be based, let alone commitment of stock or investment money (it’s usually a vague catch-all for aspects of balance sheet results that defy other/better explanations).

i’ve come up with a novel proposition to solve the matter. brand strategy magazine has just posted it on its blog, and the essay is in an essay entitled “mad metrics.”

i’d be interested to hear your thoughts:

http://brandstrategy.wordpress.com/2008/06/04/mad-metrics/

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