SecretSchool.Org

To kick off a project, the development team should do a research on their product. One of the secretlab requirement is WEB STUDY PROCESS.

A WEB STUDY PROCESS is a process where we study about the competitor’s website in order to have fully understanding of the content. The process breakdown is :

a. Web Notification
b. Interface Studies
c. Flowchart Deconstruction
d. Content Reference Analysis
e. Study Compilation

Below is a detail summarize on the process. Please bear in mind as if we are doing Hospital Website for a client.

A. Web Notification
We need to list down a series of competitive website that have the value base on recognition, level of detailing, branding, business achievement and accessibility. For example, we list down 3 website that is Hospital Putrajaya (http://www.hpj.gov.my/hpj/) , Hospital SJMC (http://www.sjmc.com.my), KPJ Johor (http://www.jsh.kpjhealth.com.my/introductionnew.htm) and Puteri Specialist. (http://www.psh.kpjhealth.com.my/). And if we thinking of having jackpot, go for the portal that list all the related website. In this case, we can try to surf the Malaysian’s Hospital. (http://www.hospitals-malaysia.org/)

B. Interface Studies
From the selected website, we need to print screen every main page, but bear in mind, not all page. This mean that we will only print screen the different structure of interface only. For example, we print screen the page of News only, not News and Activities because the content structure is more less the same. Rule of thumbs, print screen any page that you feel the uniqueness and different esthetic.

C. Flowchart Deconstruction
This is the phase where we deconstruct the flowchart of the website. This mean that we are building a website flowchart from the existing website which is a reverse engineering process. The most efficient way is to get the sitemap of the web and re-compare with the overall flowchart.

More info:
http://www.backe.com/slides/flowchart.html
http://www.kelie.com/planning/flow_chart.html

D. Content Reference Analysis
This is the phase where we copy all the content into a single doc file for future reference and copywriting usage. The process is a little bit tedious and need concentration. For the documentation, imagine you are extruding the flowchart into the content detail.

E. Study Compilation
This is the last process where you compile all of your studies into one document file / keynote presentation for later usage. Depends on your creativity how to manage your studies result.